Florette ‘Bags of Feelgood’ – fun in a bag of salad

However yummy a  salad could possibly be I have never seen an advert so beutifully executed to actually inspiring me going out and buying the product as much as this one does.  As a matter of fact I don’t buy bagged salad as I prefer to buy the fresh products and wash it myself. However […]

Subpage highlight in WordPress

When you have a set of pages that are subpages of a main page (e.g. the case of this website for a complementary health clinic) you may want an automated system that creates a highlight among its subpages. We used this to create a practitioners’ highlight page that, every time it gets loaded, shows a […]

My long relationship with marketing – part 1

Marketing is a word that has been around for several decades however I feel that its function and applications have been redefined many times over the last few years.   Today I can feel confident speaking about marketing with experts of both B2B and B2C marketing as I had the lucky opportunity of working in some […]

Subpages directory in WordPress

When you have a set of pages that are subpages of a main page (e.g. the case of this website for a complementary health clinic) you may want an automated system that creates a list (or directory) of subpages and avoid double editing when you add or modify a subpage. We used this to create […]

The myth around selected Twitter followers

I find it kind of amusing when I meet self-defined “experts” in social media who declare to have a (usually small) selected numbers of followers on Twitter. This post is about explaining why this is merely a myth and should not be taken seriously. Let’s start from a practical example and first look at the […]