Flash liquid gel: the marketer new excuses for advertising
Watch several adverts for many regular products for personal and house hygiene and the message is more or less unchanged for the last hundred years. Soaps that clean better, washing up liquids that wash better (more recently they also need less so they help you to save the earth…), shampoo that make your hair beautiful […]
Twitter as a tool for handling emergencies
While many people see it as a marketing tool and others consider it a waste of time Twitter, in its simplicity and limitations, is really a great tool for a variety of uses, such as handling emergencies of any kind, including business emergencies. The fact that anyone can publish toward the world a tweet, an […]
Disappointing experience in a posh patisserie
Have you ever visited Valerie Patisserie in Cambridge? Here is my disappointing story.
Communication from the eighties from Moto Guzzi
I have been a biker for more than 30 years but I never really fancied Moto Guzzi bikes that, however, have a small number of very keen followers ans supporters. As I live nearly next door to a motorbike dealer it happens quite often that I walk past their shop and I quickly stop to […]
How Aromi can be bad for business
Location is an essential feature of any thriving business; your location will have a strong influence on your business, unless you sell online, no matter what you sell. Our streets are full of Cafès and bars; while twenty years ago some of them would get away with average coffee and badly made cappuccinos the trend […]