Let’s exchange cards
Isn’t this one of the most used and misused sentences at networking events? Try visualising the following scene: you are at a business networking meeting. Whether the event is managed by a facilitator or more informal, the typical elements are usually as follows: a room with several people talking to each other in pairs or […]
What if money didn’t matter
I just found on Facebook a link to this great video that I find really inspirational: I believe there are some fundamental questions that any person should ask, particularly a teacher when talking to her students. Yes interesting… although I am not sure how many teachers, in various schools around the world, are actually allowed […]
Vauxhall Mokka, another wrong name for a car?
I was a proud owner of a Vauxhall Omega for several years and I have driven many Vauxhall rentals, from Corsa to Vectra and Insigna; I can call myself a fan of this British brand (together with Opel, its European cousin; they are both owned by General Motors which is one of the largest car […]
KFC Gladiator Box Meal: really?
I used to be a random and infrequent user of fast food restaurants but I did not step into one after I completed reading Eric Schlosser’s Fast Food Nation back in 2002. However as a passionate marketing professional I am always fascinated by their aggressive marketing strategies and how they are trying to convince us […]
Dacia Duster: when the marketer doesn’t do its job
I was recently travelling across Europe by car and it was interesting seeing many Dacia Duster SUVs on the motorway, particularly in Croatia and France. It made me think of it as a model enjoying a reasonable success. Dacia, according to Wikipedia, is a Romanian car manufacturer that is now owned by the French car […]