Victoria Plumb and low prices
A year or so ago it was impossible to watch half an hour of prime time TV without multiple adverts of Victoria Plumb. We all know that adverts stating best value are often not entirely true but, in this case, the whole proposition seemed really geared around convenience, saving the middle man and so on […]
Flash liquid gel: the marketer new excuses for advertising
Watch several adverts for many regular products for personal and house hygiene and the message is more or less unchanged for the last hundred years. Soaps that clean better, washing up liquids that wash better (more recently they also need less so they help you to save the earth…), shampoo that make your hair beautiful […]
Vauxhall Mokka, another wrong name for a car?
I was a proud owner of a Vauxhall Omega for several years and I have driven many Vauxhall rentals, from Corsa to Vectra and Insigna; I can call myself a fan of this British brand (together with Opel, its European cousin; they are both owned by General Motors which is one of the largest car […]
KFC Gladiator Box Meal: really?
I used to be a random and infrequent user of fast food restaurants but I did not step into one after I completed reading Eric Schlosser’s Fast Food Nation back in 2002. However as a passionate marketing professional I am always fascinated by their aggressive marketing strategies and how they are trying to convince us […]
Firewall on a car – geeky jargon gone wrong
I remember the first time I saw the SKODA Citigo Advert and felt immediately how wrong they actually did the whole thing. This advert as part of a campaign launched in spring 2012 is using geeky jargon, possibly in the hope of capturing a young audience. First of all they define the new Citigo a […]