How Aromi can be bad for business
Location is an essential feature of any thriving business; your location will have a strong influence on your business, unless you sell online, no matter what you sell. Our streets are full of Cafès and bars; while twenty years ago some of them would get away with average coffee and badly made cappuccinos the trend […]
Vauxhall Mokka, another wrong name for a car?
I was a proud owner of a Vauxhall Omega for several years and I have driven many Vauxhall rentals, from Corsa to Vectra and Insigna; I can call myself a fan of this British brand (together with Opel, its European cousin; they are both owned by General Motors which is one of the largest car […]
Dacia Duster: when the marketer doesn’t do its job
I was recently travelling across Europe by car and it was interesting seeing many Dacia Duster SUVs on the motorway, particularly in Croatia and France. It made me think of it as a model enjoying a reasonable success. Dacia, according to Wikipedia, is a Romanian car manufacturer that is now owned by the French car […]
My long relationship with marketing – part 1
Marketing is a word that has been around for several decades however I feel that its function and applications have been redefined many times over the last few years. Today I can feel confident speaking about marketing with experts of both B2B and B2C marketing as I had the lucky opportunity of working in some […]
A keynote from Gary Vaynerchuk
Gary is one of the most famous marketeers who managed to capitalize his Social Media effort in a big way. After growing his family business from a small shop to a €60M winelibrary.com he is now consulting companies among the Fortune 500 about how to use Social Media to engage with their customers. Here is […]