Have a decent Email address
This post is for people that run a small business or are about to start one and are unsure whether their current hotmail, gmail, yahoo or other free Email address is ok to be used on their business card. It is not! Please read on to understand why and how to address this important issue. […]
Twitter, a popularly unknown tool
More and more people are using twitter as a marketing tool and yet too many fail to understand how it works. In a nutshell Twitter is a microblogging site with a very distinct limitation: all messages are limited to 140 character very much like an SMS message. If you have a blog, very much like […]
Advert with spelling mistake?
I often have business meetings in suitable cafes and hotels around Cambridge: last week I met a local business owner in a hotel just outside the city. I was pretty stunned when I drove past an advert while leaving and noticed a spelling mistake in their advert, meant to attract clients to their health centre. […]
Good manners or common sense?
I will start this post with some questions: Have you ever been invited to a party, conference or another important event? Would you find natural to reply, if you were invited by a personal invitation from somebody you know? If you replied YES would you find natural to turn up trying to pay attention to […]
Appropriate use of domains
It is a fact that the majority of businesses nowadays have some kind of Internet presence in the form of webpage, website or blog. Unfortunately too many people have little idea how to best choose a domain for their business and they just assume anything will do. I am nearly shocked when sometimes I meet […]