Vauxhall Mokka, another wrong name for a car?
I was a proud owner of a Vauxhall Omega for several years and I have driven many Vauxhall rentals, from Corsa to Vectra and Insigna; I can call myself a fan of this British brand (together with Opel, its European cousin; they are both owned by General Motors which is one of the largest car […]
Dacia Duster: when the marketer doesn’t do its job
I was recently travelling across Europe by car and it was interesting seeing many Dacia Duster SUVs on the motorway, particularly in Croatia and France. It made me think of it as a model enjoying a reasonable success. Dacia, according to Wikipedia, is a Romanian car manufacturer that is now owned by the French car […]
Firewall on a car – geeky jargon gone wrong
I remember the first time I saw the SKODA Citigo Advert and felt immediately how wrong they actually did the whole thing. This advert as part of a campaign launched in spring 2012 is using geeky jargon, possibly in the hope of capturing a young audience. First of all they define the new Citigo a […]