The unreasonable sale person
When someone is too eager to sell that doesn’t listen can easily become unreasonable. Earlier today I received a phone call; this one of those calls which would normally be filtered by my assistant but this morning she was on holiday. The sales person was a woman; gender is irrelevant for the sake of this […]
Three books that changed my business
Can a book change you? Perhaps. Can a book change the way you do things? Of course, if that’s what you are after. Here is a short story of how three books changed my perception of business and how to run my own.
Announcing the Cambridge Wine Tasting group
I am very pleased to announce the launch of the Cambridge Wine Tasting group on meetup.com. I love drinking wine, albeit in moderation, and I would like to know more about it; last year I met Domenico “Domn” Bonadio who is an enologist and wine expert and I suggested this collaboration as a way for him to […]
The misconception about viral content
I was recently talking to a friend who is a successful novel writer and I was offering him a few tips about expanding the audience for his books in order to increase his popularity and ultimately his sales. At some point he mentioned a small agency who offered to help him to generate some content […]
Communication from the eighties from Moto Guzzi
I have been a biker for more than 30 years but I never really fancied Moto Guzzi bikes that, however, have a small number of very keen followers ans supporters. As I live nearly next door to a motorbike dealer it happens quite often that I walk past their shop and I quickly stop to […]