Twitter as a tool for handling emergencies
While many people see it as a marketing tool and others consider it a waste of time Twitter, in its simplicity and limitations, is really a great tool for a variety of uses, such as handling emergencies of any kind, including business emergencies. The fact that anyone can publish toward the world a tweet, an […]
The power of Twitter
Having followed and re-tweeted people in the Cambridge area for years it happened more than once that I entered a networking event and I met in person somebody that already knew me via Twitter or I knew them or both. Earlier this week I met in person Robert Craven a famous author, speaker and marketing […]
Cleansing your Twitter account: UnTweeps.com
This post is about why you should be using UnTweeps.com to un-follow people that have not tweeted for a long time and therefore cleansing your account. After you have created an account and start following people many of them will follow you back; this was my simple formula to grow my followers as described in […]
The myth around selected Twitter followers
I find it kind of amusing when I meet self-defined “experts” in social media who declare to have a (usually small) selected numbers of followers on Twitter. This post is about explaining why this is merely a myth and should not be taken seriously. Let’s start from a practical example and first look at the […]
A keynote from Gary Vaynerchuk
Gary is one of the most famous marketeers who managed to capitalize his Social Media effort in a big way. After growing his family business from a small shop to a €60M winelibrary.com he is now consulting companies among the Fortune 500 about how to use Social Media to engage with their customers. Here is […]